Innovation has brought not only the ability to do things more practically. It is not just about tools and resources that facilitate people’s routines in personal and professional spheres. Going a little further, it is easy to see that these technological changes have dictated a new pace for the market – much faster and more dynamic. Hence the importance of feedback in the corporate environment.
To function according to all expectations, this transformation requires us, as human beings, to be prepared to adapt when necessary. It is a constant learning process, an opportunity to embrace the new and find other ways that add value to everything we do.
Including the practice in promoting dialogue and employee skills, beyond what machines are capable of doing, is one of the main management tools today.
The number of items that justify the importance of feedback in organizations is extensive. Understandably so. Feedback is vital to our communication and evolution process, capable of transforming people’s realities in personal and professional spheres.
The importance of feedback in organizations
In the corporate environment, profiles are distinct, as are skills and responsibilities. Routines vary and, often, the pressure for delivery can generate delicate situations. Furthermore, expressiveness is a very personal matter, closely linked to each person’s upbringing, culture, and personality.
The combination of these and other factors means that things get out of hand from time to time. On the other hand, by living and working with others, we also succeed, complement each other, and develop incredible projects.
All these reactions are the result of interpersonal relationships. And there is only one way to ensure that relationships between people are healthy: by offering and receiving constructive feedback.
The Cambridge presents 5 (five) reasons why feedback should be considered the most important human skill:
#1 It is available all the time
“Every time we speak or listen to someone, through the tone of voice, the words we use, the silences we allow, we communicate feedback – how much we trust, respect, love, like, or even hate the person in front of us.”
The publication also states that we give feedback even without meaning to. And these are the moments that demand our attention the most. “If we think we are not doing it, we are dangerous communicators, because it means we may not be managing good communication successfully.”
#2 It is another word for “listening”
The communication process consists of two basic aspects to work properly: knowing that the other person is listening attentively and that what you say has some kind of value. Therefore, whoever masters the art of giving and receiving feedback definitely knows how to listen to what the other has to say.
#3 It is an opportunity for motivation
In any activity we perform day-to-day, recognition is welcome. Sometimes, a simple word inspires us and makes responsibilities much lighter.
Positive feedback is the chance to engage and motivate others, as well as to thank them for the work done, in other words.
#4 It is essential for improving performance
The first taboo to break is that feedback means criticism, a scolding, or a reprimand. When done right, it is nothing more than the chance to improve how you do things and broaden your field of vision.
After all, why keep doing the same thing over and over when it is possible to improve?
#5 It is a way to relearn
Receiving feedback is a virtuous cycle, as it provides the opportunity for continuous learning. If we know that no one is perfect – and we all make mistakes from time to time -, there is nothing better than acknowledging the flaw and having the chance to avoid it next time.
The author also points out that, although some aspects of communication have their share of importance, such as the power to listen to what others say and the construction of a solid foundation of trust, offering and receiving feedback may carry the most weight. Especially since they are beneficial not only to one side, but to the company as a whole.
How to develop a feedback culture at work
There are basic tips that can develop an effective feedback culture in the workplace. It is worth remembering that it is not just about saying whatever you think is necessary!
It is essential to convey this message as effectively as possible so that the action generates positive reactions instead of causing discomfort or any other negative feeling. To ensure the team is comfortable both offering and receiving feedback, pay attention to the following points:
Standardize the method
Choose a tool, define a frequency, apply proper information recording, and encourage everyone’s participation.
Cultivate transparency
Present results, on a Corporate TV for example, establish criteria to be followed by everyone, facilitate internal communication, show the benefits, and justify the importance of feedback to employees.
See people
There are no negative points in making any process more human. Remember that these are people talking to each other – and, therefore, feelings and perspectives are involved. View the practice of feedback not as a judgment, but as mentoring, as counseling.
Don’t command, lead
Don’t make feedback an obligation or a boring chore that people can’t wait to cross off their to-do list. Don’t just say what needs to be done, demonstrate it! Involve employees in this management process by setting an example.
Strive for positivity
Don’t give feedback focusing only on the negative side. Think about how the person could improve after the conversation. Understand your employees, uncover their difficulties, and offer solutions instead of pointing fingers and highlighting flaws.
Use technology in your favor
Digital Transformation has changed the way we execute things and imposed a much faster pace on the market. Take the opportunity to apply the innovation culture in the corporate environment.
Encourage a routine of constant learning, give people the chance to make mistakes, pursue new perspectives, and promote differentiated leadership. Only then will everyone be able to see the power and importance of feedback in their professional daily lives!
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