In this text you will find several ideas for Pink October that can be applied in your company. Much more than wearing a ribbon on your clothing or being part of a communication piece, these actions are of enormous importance to society as a whole.
In addition to promoting breast cancer awareness, they encourage prevention through healthy habits and sensitize women to care for their own bodies. This is also a time when companies can promote health awareness campaigns and boost their actions.
There are options to raise awareness and engage employees both online and offline. Want to know how? Check out the tips we’ve put together for you!
Ideas for Pink October that you can apply right now!
Breast cancer awareness is a serious matter, given that 625 thousand new cases are expected to appear each year in Brazil, according to the National Cancer Institute (INCA). However, how is it possible to raise awareness among female employees on the subject? There are a dozen strategies that can help you in this regard. Check them out below:
Raise awareness through stories
The storytelling approach, or the ability to tell a good story, has been a practice adopted by companies worldwide. Partly because we tend to identify with and be more sensitive when a subject sticks in our memory rather than just hearing a few statements.
It is possible to tell a story through various means. It can be using a card or even through a digital signage board. If it features real characters, everything becomes even more striking.
Include the theme in newsletters
Showing data, tips, and guidelines from reliable websites (such as INCA’s) in company newsletters reinforces the dissemination of the campaign. Invest in interesting graphics and visual materials that make it easier for the public to understand.
Promote runs and walks
This is one of the most widely used Pink October ideas by companies. In addition to promoting awareness, it is also a great time to encourage the good practice of physical activity, one of the factors that reduces the risk of the disease.
Another important point is that this type of event contributes to employee socialization and networking.
Share stories of overcoming adversity
Does your workplace have any female employee who has already beaten breast cancer or another type of the disease? She can serve as an inspiration for other women!
Invite her to share her story through a chat, a lecture, or even by publishing it on the appropriate communication channels. Undoubtedly, this person has a lot to share and can also encourage others regarding the necessary precautions for prevention.
Promote a casual pink day
Some companies allow one day of the week for their employees to wear more casual clothing. Take advantage of this day to encourage them to wear pink garments or the ribbon symbol of the movement.
And this applies to men as well, why not? With the aim of engaging the internal audience, you can even promote a voting contest for the best looks of the day.
Did you see how many Pink October ideas exist to raise awareness about breast cancer prevention in your business? The paramount thing is to apply a multi-channel dissemination strategy. An action that starts offline, for example, can be complemented online. Whatever idea is chosen, the most important thing is to incorporate this topic into your corporate environment!
Did you like this article? Then, also check out 9 simple tips to improve the organizational climate.
