We live in a world of information overload. But did you know that people are 33% more attentive when they leave home? Indoor media has the advantage of capturing the consumer’s attention wherever they are. Even more so if it is digital, rather than static like a poster.
The use of indoor media can guarantee your brand’s presence in your customer’s mind. To succeed, you need to understand some important details and apply them precisely. That is why we have separated some tips to help you implement an efficient strategy.
Break the monotony with indoor media
Queues, elevators, and receptions are places where nobody wants to be. These places are just mandatory means to get to where you really want to go. But the wait doesn’t have to be so bad and tedious. That is where your product comes in. In addition to delivering information through relevant news, indoor media can also entertain or evoke emotion with impactful images.
Images need to be in constant motion and, preferably, interleave text, video, and animations. The customer appreciates the break in monotony and absorbs the content more naturally, as the advertising message is not interrupting something pleasurable for them, unlike what happens on television and radio programs.
Follow your audience
Knowing your audience’s taste, class, age, and profile is essential for a good campaign. However, it is also important to know where your audience likes to go. Because you need to follow them. Where is your customer? At the gym, at the supermarket, at cultural attractions?
A message in the right place and at the right time can be the differentiator to close a sale. In addition, it is possible to create a sense of urgency with promotions on special dates and check the impact of the message on the number of sales on a given day and time.
Appear in high definition
Content is the most important thing, but form also delivers results. Using high-definition resolution (Full or Ultra HD) draws more attention because it has a more vivid and crystal-clear image. Everything feels more real when it is in this resolution.
Bonus: How to boost internal communication with Corporate TV?
Deliver Information
Some technologies allow inserting social media posts and brief information, such as real-time dollar exchange rates. This captures the consumer’s attention even further. And your brand is there, providing ways to satisfy the customer’s curiosity.
Whenever possible, use humor
In addition to relevant news, why not include something to lighten the mood? Remember the consumer waiting in line or in the elevator? If your message can get a smile out of them, your brand will have all the necessary attention. A fun message through indoor media is capable of relaxing the customer, taking them away from their worries, and engaging them in a playful activity.
With an efficient strategic implementation of indoor media, your product makes its presence felt in people’s daily lives in an intelligent and pleasant way. At the time of the purchase decision, the consumer will remember the message that was in the right place and at the right time when they needed it most.
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