The human brain processes images thousands of times faster than text. Starting from this premise, we want to know: what is your company’s visual marketing like? Are you efficiently using all the resources available through technology?
This is a fundamental subject for anyone thinking about attracting customers and increasing sales. Therefore, we have gathered a series of information that will make you reflect on the subject. Check it out!
The numbers on visual marketing do not lie
Visual marketing, as the name says, is the first contact between your brand and the consumer. It is closely related to sensory marketing, which relies on the stimuli of our 5 senses (sight, touch, smell, taste, and hearing).
The numbers do not lie that we remember much more of what we see compared to what we hear, for example. Studies indicate that the proportion is 80% for sight and only 10% for hearing. Furthermore, a photo can transmit messages to the brain in just a tenth of a second!
Given this, it is more than important to invest in visual marketing both for customer attraction and for brand engagement – whether at the POS or online. There are several types of content used for this. To help you, we have listed the main ones:
Photos
High-quality photos are great for humanizing the brand. Social networks know how to use this feature to grab attention. Studies show that the performance of the text + illustration combination is 323% better than when it contains no images. A good argument not to leave photos aside, right?
Videos
Videos have dominated social networks – just take as a basis how many of them you receive per day in your chat groups. The truth is that these are the darlings of the moment. However, a very important issue lies here: knowing the target audience is essential to deliver valuable material that attracts and makes users want to watch until the end.
Charts and infographics
These are resources that can enrich material full of data and complex information. They help translate the content message to the reader, facilitating text comprehension. Make good use of colors and graphics to make the knowledge lighter while holding the public’s attention.
Memes and GIFs
They are widely used to add a touch of humor. Their success is so great that there are companies specialized solely in the creation of memes and GIFs. It is possible to jump on a current event to catch the public’s attention. But beware: it is important to dose the language according to the audience for whom the resource is intended. After all, not everyone has a sense of humor and might interpret a joke as something offensive.
It is proven that visual marketing has great power in attracting users. Whether through videos, photos, and/or infographics, the important thing is to know what your company wants to convey with the chosen resource and identify which topic the public is interested in. This way, it can contribute – and a lot – to your brand’s market positioning.
And in your company, how is visual marketing used? Tell us in the comments! If you want to discover other strategies to implement in your company, access our content on market communication.
