Developing ideas for Blue November in the company is not an easy task, as it requires a sense of responsibility and cautious methods from professionals in order to address a disease with high potential for prevention and even a cure – when diagnosed early.
It is worth remembering that Blue November is an important date to raise employees’ awareness about health care. Created in 2003 in Australia, the movement aims to inform and raise awareness among men regarding prostate cancer.
According to research by the American Cancer Society, 1 in 7 men will be diagnosed with this type of cancer during their lifetime.
How to apply good ideas for Blue November in the company?
Lack of information is one of the main barriers to assessing the disease. And this is where corporations play a relevant role in raising awareness among their employees. With more knowledge, they will take better care of their health. Another positive point is that your business also gains a positive market reputation, preserving human value as well.There are several possible ideas for Blue November in the company. We have separated the best Endomarketing and internal communication actions to engage employees. Check them out:
Offer lectures with specialists
A lecture with a good specialist can help clarify doubts about prostate cancer. Look for a professional who speaks your employees’ language. For example, if they are younger, choose someone with informal communication.
Use educational videos
There are several educational videos that talk about Blue November. They are a great choice for those who cannot gather all employees in one place. A good example is investing in different versions to broadcast on a digital signage schedule.
Encourage solidarity
Chemotherapy is a process that, in most cases, causes total hair loss. How about mobilizing your employees to help boost the self-esteem of men going through this process? It is possible to encourage fundraising to support organizations backing this cause.
Distribute giveaways
Invest in items that draw employees’ attention to the importance of Blue November and serve as a reminder of the cause. There are countless ideas on the market, and some do not require a high investment: 
Encourage unity
The Blue November campaign started when a group of friends decided to grow a mustache for a month and donate all the money saved during that period to a men’s health organization. At first, the prank didn’t yield much since there were few members. However, in subsequent years, the idea caught on and today it is adopted worldwide – having already raised more than 480 million euros!
This sense of unity that started the movement can also be encouraged in companies. For example, choose a day of the week for employees to wear blue. Another option is the use of hashtags on social media, promoting the topic beyond the organization.
Blue November is an excellent opportunity to reinforce men’s health prevention and warn about the risks of prostate cancer through Endomarketing and internal communication actions. Whatever action is taken, the important thing is to encourage your employees. After all, engagement directly impacts the work environment!
Now that you have some ideas for Blue November in the company, discover how to generate employee engagement on other occasions.
