Millennials already total more than 68 million people in Brazil and are responsible for a good slice of the consumer market in the country. Their consumption habits transform quickly and, probably, some of them may be customers or employees of your company.
Communicating with this generation is a challenge. However, first it is necessary to understand that they have some different customs. Understand, in this text, how to communicate and influence the consumption habits of millennials.
What research reveals about consumption habits
Despite all the customs and interest in technology of millennials, they say they have not reduced the time in front of the small screen. In a survey, it was detected that, out of every 4, only 1 commented having drastically reduced their TV consumption. One point to think about here is the importance of talking to the audience that is your target public.
The issue is that communication channels must be active, multidirectional and interactive. This does not mean that this generation is opposed, for example, to advertising. However, they want their attention to be won.
Adapting to new consumption habits
Some examples can be put into practice. Among them, we can mention:
Stimulating multiplatform experiences
What is present on TV must be shared on the Internet and vice versa. Remember that your audience is multichannel. Therefore, it is important to engage and win them over in all the mediums where they are accustomed to creating relationships.
Connecting with social networks and online services
Digital Transformation has shortened distances and made society live increasingly connected to a large network.
Consumers are at all times sharing, creating or using online information to talk about a certain brand. Therefore, your business may not even be online. But at any moment, someone could be talking about it. Therefore, it is more than necessary to review concepts and take steps to start your participation in social networks, influencing this public.
Customized images and videos
As we mentioned before, millennials have dedicated a good amount of time to watching online videos. Produce materials that catch attention, with language geared towards them. And, whenever possible, offer interaction!
Those who have millennials as customers or employees need to adapt and understand what their consumption habits are. Being able to use new technologies without forgetting traditional media is the key factor to establishing an open dialogue with this generation.
