Brazil is among the top global IT markets, accounting for about 1.9% of global hardware, software, and services sales. The country is the 9th largest market in the world and also accounts for 36.5% of total sector sales in Latin America, far ahead of Mexico, for example, which came in second place with a market share of 22.9%.
At a time when the economic scenario in Brazil inspires recovery, entrepreneurs in the IT segment are moving forward by investing in the sector. It is during this phase that many companies from the most varied sectors see, in products and services offered by technology companies, an alternative to improve business management efficiency and reduce costs in their processes. Investments in technologies capable of generating benefits, reducing costs, and bringing real gains are the first alternative to maintain competitiveness and increase business productivity and profitability.
In 2018, expectations for the information technology market were optimistic, with IDC predicting 2.5% growth and Gartner estimating a 2.9% increase in the sector and expenditures of R$ 236.1 billion. According to the 28th Annual FGV IT Use Survey by Fundação Getúlio Vargas (FGV), the year is expected to close with an 8.1% growth in the investment-to-revenue ratio.
For the coming year, the global IT market will total US$ 3.8 trillion, a 3.2% growth compared to 2018. Therefore, betting on trends for the IT sector has become essential. Check them out!
Digitalization and cloud usage
For the coming year, estimates point to a market that seeks intelligent, innovative, and advanced initiatives. Sustainability remains a hot topic, and with the advent of technology, there are currently several solutions to the problem of paper excess due to the increase in information to be processed. Cloud storage technology, for example, has definitively transformed the bureaucratic routine of companies, and today physical archiving is being replaced by digital collections.
According to Gartner, in 2019, more than 30% of software investments by the top 100 suppliers will have migrated to the cloud. And by 2020, approximately 72 billion dollars in consumption by enterprise subscription and cloud services will be registered. The document digitalization process is just the beginning of this process. In addition to optimizing physical space, the company must be attentive to the circulation, access method, and secure archiving of this data.
Management and decision making
The various software and specific business management tools available on the market serve the most varied types of projects at diverse stages. To increase the circulation of information, enable analysis of metrics and results that facilitate decision making, avoiding errors and rework, store data securely, and above all, reduce task execution time, technology becomes essential to increase work productivity.
Artificial Intelligence
In search of added value and lower costs, companies must seek new business models that will be trends in 2019 and coming years.
According to Tata Consultancy Services (TCS), 84% of companies consider the use of Artificial Intelligence essential and crucial for business competitiveness, with over 50% of respondents stating that technology can be transformative in the corporate environment.
In addition, one of the trends for the IT sector for the coming year promises to be dedicated to co-innovation, in initiatives that promote more flexible processes for the emergence of new ideas and the creation of a more competitive environment.
IoT
The Internet of Things (IoT) is increasingly conquering devices that previously operated disconnected. Currently, the feature has become one of the pillars of Industry 4.0, a concept that is revolutionizing industry through the integration of digital, physical, and biological technologies.
Gartner estimates that the Internet of Things will be incorporated by 95% of electronics by 2020. The decrease in device costs and the use of smartphone management and cloud control will stimulate the use of the tool with increased interest.
In addition to growing domestic demands, the industry itself can benefit from IoT to improve its processes, leveraging the advantages of technology for greater productive efficiency, effectively improving sales, cutting costs, and attracting new customers.
Job market: standout professions in 2019
In the technology sector, the most prominent profession is the mobile developer. Robert Half released the 2019 Salary Guide, and the report points out that the most demanded skills in the technology area are strategic vision, good communication, and proficiency in other languages.
And is your company ready for the market and the IT sector trends of the coming year? Share your questions and expectations with us!
