The intensification of projects for mobile devices has increased significantly, driven by the opportunities envisioned amid the mass adoption of mobile devices, such as smartphones and tablets.
This trend establishes an urgency for organizations to leverage mobility and not miss the market timing compared to their competitors. However, this brings various doubts and uncertainties given technological options with different degrees of maturity and evolution.
Development of mobile device projects
To develop a successful project, the initial step is to align it with the business strategy, establishing clear and well-defined objectives and goals. Without this, it is difficult to design an application that effectively generates business value, as misalignments between the stakeholders involved (IT, business, etc.) can hinder, extend, or even make the solution unfeasible.
In line with the objectives, it is necessary to precisely identify which mobility opportunities generate differentials for the solution. Agility and precision with barcode reading, optimization with georeferencing, online and remote information synchronization, availability for data collection in regions without network coverage, among several others, are good examples of features that can bring benefits to the organization’s processes, reducing costs, speeding up operations, and raising quality, among others.
An important tip: not everything should be mobilized! There are system scopes where mobility opportunities do not exist or are almost non-existent. A good metric is to prioritize what will truly bring value to the business within the timeframe expected by the organization.
After defining the opportunities, it is important to get closer to the users of the mobility application, understanding their desires, needs, habits, and experiences. Another important factor is to evaluate which devices should be covered by the application, which operating systems, models, and their respective costs.
Benchmarking is also a very important tool to understand how users utilize mobile devices, evaluating everything from competitors to other business segments, and critically observing positive and negative points in order to design a solution with the best market practices.
Mobile device projects: technology evolution
Once a consistent idea of the solution is established, it is necessary to choose the “how-to” very carefully. In other words, the materialization of mobility needs to find a solid foundation that keeps pace with the evolution of technologies and achieves the expected objectives. Below are some overriding factors:
- Application usability: the user must have an experience that generates attractiveness and productivity in their daily routine. Establishing standards is essential, as long as it is guided by intuitive use, reducing or eliminating user training.
- Lifecycle: projecting what should happen in the short term, what will be implemented in future versions, how the effectiveness of the solution will be measured, and how the evolution to other devices and platforms will be handled.
- Choice of technologies: fundamental for the longevity of the solution, laying the groundwork for its continuity and evolution. Aspects such as security, scalability, elasticity, reliability, integrability, multiplatform, internationalization, SOA support, and SaaS options are encompassed here, among others.
A good alternative to develop the solution is to have qualified and experienced partners in mobility solutions who have effective technological mastery, offer market credibility, maintain long-lasting relationships, and possess consistent projects for market evolution and monitoring.[[[[
In summary, we can state that there is a wide range of technological options at different stages of maturity, which requires great attention at the time of adoption. To this end, serious and specialized partners are great allies that structure and empower the company’s mobility strategy.
Another important aspect is defining and prioritizing what will be mobilized, precisely evaluating the return on the investment to be made. Mobility projects must invariably always add value to the business.
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