One of the most innovative tools in corporate communication is the digital signage board – which is basically a TV connected to a device (player) that plays a schedule of announcements, notices, performance indicators, and other important information.
It originated from the idea of the traditional paper bulletin board. The problem with these old tools is that as the company grows, they become ineffective in several ways: regarding the number and diverse profile of the people making up the target audience, as well as the volume of necessary updates and the workload this generates.
In this article, we have prepared a step-by-step guide for implementing this digital channel (or any other internal communication tool) so that organizations can extract the maximum benefits from it. Check it out!
Implementing a digital signage board
Step 1: Diagnosis of the company’s internal communication
This diagnosis can be based on the annual internal communication planning – the idea is to revisit this document and analyze how introducing a new tool can contribute to company growth.
It is necessary to understand where the improvement points are in the process in order to choose the most assertive solution.
Step 2: Audience research
At this stage, the goal is to gather information to evaluate how this type of communication will be viewed by employees. The research is important to understand the audience’s profile, the subjects that can generate more engagement, and the gaps that can be filled using the tool.
Step 3: Infrastructure evaluation
The digital board is a TV, therefore, it is necessary to have electrical wiring, network access, and an appropriate physical space for its installation. Each resource used in internal communication will require a specific infrastructure, and it is essential to pay attention to this from the beginning. Furthermore, it is important to evaluate strategic and high-traffic locations, such as integration areas.
Step 4: Definition of strategy and channel network
What is the objective to be achieved by using a digital signage board? This answer depends on several factors, especially the reality of the company.
One of the strategies, for example, can be the mapping of the information flow. This has to do with communication hierarchy. Thus, it is possible to circulate informative notices and data across all areas.
Step 5: Involvement of leaders
Leader engagement is essential to encourage collaborators to interact with the tool and validate it.
Already in the diagnostic phase, it is also interesting to identify the problems faced and the managers’ expectations regarding the new tool.
Step 6: Definition of the action plan
It is important to plan the actions that will be executed through the digital board. These activities need to have specific objectives, and the focus must always be on the employees.
Step 7: Content planning
The information flow must be established in a way that generates efficient communication. From this planning, the manager can direct the use of the new tool so that it brings better operational and strategic results.
Step 8: Results monitoring
Even after the first actions are carried out, there is still much work to do! Those responsible for corporate communication must pay attention to the results. It is important to generate reports with indicators starting from the implementation process.
Step 9: Feedback collection
Finally, it is also interesting to collect opinions and impressions from users regarding the digital board – not only from executives, of course, but from all employees.
Why is it worth having a digital signage board?
This is an internal communication tool that improves information scalability, meaning its distribution. The resource can also be updated in real time and via the internet.
Replacing the paper board with the digital one is a natural evolution increasingly adopted by companies seeking to update themselves with technological solutions.
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