Did you know that motivation in organizations can improve business results? It is common to see organizations investing heavily in enhancing their own brand. They hire agencies, look for influencers, and aim high. However, they end up forgetting an extremely important audience for the company: their employees.
Determined teams and brand spokespeople are able to convey the true corporate culture. However, without an effective internal communication, all effort can be in vain. The question is: how to use organizational motivation to achieve good business results?
The influence of employees on the external audience
A survey conducted in 2013 pointed out that 41% of consumers trust information provided by a company’s employees regarding a product/service or the company itself more than that generated by the Marketing department or disseminated through the brand’s official channels, for example.
In the internet era, employees have more space and voice to express opinions and take positions regarding their jobs. Through their testimonials, they prove whether the brands they wear the shirt for are really what they show or not.
How motivation in organizations can add value to the brand
Selling solutions and ideas, beyond products or services
Who makes the initial contact with the customer is the employee, right? So, if they don’t believe in what they are selling, the person on the other side will hardly trust their speech.
Therefore, it is fundamental that the employee feels motivated. When they realize they are respected as professionals, they will certainly strive to do their best for the company.
Generation of earned media
This is one of the cheapest and most effective methods to achieve brand awareness through organizational motivation.
Here comes the aspect of employees themselves voluntarily generating earned media for the company through social networks.
Building trust and authority for the company
Being recognized as an authority in the market in which it operates is the desire of any corporation. So, allow your employees to become defenders of your brand.
By sharing interesting content, they will be contributing to the recognition of the business. In this case, the strengthening is mutual.
Selection of new talents
It is through social networks that a company can draw the attention of qualified candidates for a selection process.
The dissemination of actions promoted by the organization by the employees themselves tends to catch the eye of other professionals.
Conclusion
We know that organizational motivation is not an easy task. After all, there are many different thoughts in the same company. Therefore, the important thing is to focus on adequate and efficient communication. The point is that human capital has an increasingly greater value, and those who focus only on external actions need, as soon as possible, to turn their gaze to the internal environment.
We see, then, that having brand-advocating employees positively influences both the business positioning and the internal audience itself. Was our article on motivation in organizations useful? You might also want to know about how to keep employees engaged in campaigns and product dissemination.
Have the methods your company uses to motivate employees been working? Share your experience with us in the comments.
