In the current era, the technology market is one of the segments with the highest growth expectations. It is continuously driven by the development of innovations and the need to resolve increasingly specific demands.
According to research by Brasscom, 797,000 new IT positions are expected to open by 2025. However, the sector’s graduate projection is 530,000 for the same period. This reinforces the importance of seeking resolutions for the talent deficit.
To prepare, it is essential to understand the challenges of the technology market. Discover the main ones in this article, and check out Tech Recruiter tips to stand out in the field. Shall we?
What are the challenges of the technology market?
COVID-19 brought several impacts and challenges to the technology sector, which also contributed to the increased demand for qualified professionals. We highlight the main impacts of the pandemic below:
Accelerated digital transformation
The way many companies work had to change, allowing employee contracts to transition from on-site to hybrid/remote work.
Consequently, a culture that was being implemented gradually had to be adopted rapidly and fully by businesses that could not stop.
Changes in business models
The need for adaptation required companies to reinvent themselves by developing solutions capable of quickly serving the market.
This is because businesses from the most diverse areas found themselves entirely dependent on technology to carry out their activities. In this context, startups and segmented companies for various sectors, such as construtechs, healthtechs, and lawtechs, have grown exponentially.
New customer working models
The emergence of a different work format was also a factor that enabled the digitalization of processes and led to new demands for market solutions.
In the technology market, this new model makes customer service increasingly challenging, as customers are demanding and looking for personalized tools focused on their needs.
Information security
Around the period of rapid digitalization, the General Data Protection Law (LGPD) was also standardized, which caused a growing concern regarding information security.
Together, these two situations required companies to comply with regulations and guarantee their users data protection.
5 Tech Recruiter tips for you to stand out in the sector!
Now that you are familiar with the main changes in the technology market, we have listed 5 tips for those starting in the area or looking to stand out in their career. Check them out!
1. Invest in qualification
Constant qualification, especially in technical skills and emerging technologies, allows IT professionals to stand out more in the job market.
It is essential for professionals to invest in learning, seeking updates on programming languages, widely used frameworks, and major industry trends, such as artificial intelligence.
Today there are various courses, workshops, and qualification tools that allow for a more flexible study routine, many of them conducted online and for free. An example is InovaTec, an annual training program held by Teclógica.
2. UX is fundamental
Knowledge in UX has become increasingly important in the technology sector, as it allows professionals to improve user satisfaction by designing projects focused on customers’ needs and desires.
Additionally, it is possible to reduce company costs through projects that are easy and intuitive for the client, thereby lowering support team demands.
3. Master English
The internationalization of Brazilian companies has demanded professionals fluent in a second language, especially English. The technology market is no different, since most resources, documentation, tutorials, and forums are in English.
Many certification and study opportunities are globally recognized, and knowledge of the English language becomes fundamental to accessing these qualification opportunities.
The internet provides various free resources for you to improve your English. Take advantage of this opportunity!
4. Sharpen your soft skills
We recently published an article about the Soft Skills every IT professional needs to have, where we emphasized the importance of these interpersonal skills for a good technology professional.
Among the soft skills essential for career advancement in the job market, we can highlight:
- Good communication;
- Collaborative profile;
- Analytical thinking;
- Autonomy, flexibility, and adaptability;
- Emotional intelligence and resilience;
- Professional ethics;
- Continuous learning.
5. Keep an eye on LinkedIn
Build contact networks aligned with your professional interests and increase your profile’s exposure and visibility on LinkedIn. To do this, keep your profile updated by sharing your achievements and knowledge, highlighting projects, skills, and professional experiences.
Participating in groups and communities related to technology topics will also allow you to engage in discussions and expand your connection network on LinkedIn, increasing your profile visibility and granting access to national and international job opportunities.
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*This article was written by Liziane Belmiro, HR Analyst at Teclógica.

