Influencing people and, through them, bringing an efficient and valuable positioning to the market is the great challenge of internal marketing. The internal marketing that motivates, engages, and builds loyalty will be the approach presented in the workshop to be held by the Blumenau Commercial and Industrial Association (Acib). This is the fifth edition of the meeting, which is sponsored by Teclógica and will be led by business consultant Júlio C. Vieira, founder of Apple Consulting.
The workshop takes place at the entity’s new headquarters (Rua Antônio Treis, 607, 2nd floor, Vorstadt neighborhood, Blumenau), from November 8 to 10, starting at 6:30 PM, and registration is limited. Marketing and human resources professionals looking to create effective strategies for valuing people are the target audience of the event.
In addition to presenting ideas for optimizing internal marketing, the speaker will also bring examples of success stories, tips for working with Generation Y, media and actions for execution, all responsibilities that fall under marketing and HR. To register, interested parties should contact Letiele by phone at (47) 3326-1230 or email: eventos@acib.net
About the speaker
Júlio C. Vieira is the founding partner of Apple Consulting, holds a degree in Business Administration from FGV, a degree in Law from FMU, and a master’s degree in Franchising and New Business from Furb.
An undergraduate and graduate professor, executive in large companies with national and international reach, and experience in Brazil and various countries. He has worked for 26 years as a business consultant in strategic planning, marketing, sales, retail, training, and call centers. His programs focus on operational profitability. He is a mentor to young heirs in business succession.
SERVICE
What: 5th Workshop on Internal Marketing
When: November 8 to 10, at 6:30 PM
Where: Acib headquarters (Rua Antônio Treis, 607, 2nd floor, Vorstadt neighborhood)
Registration: Letiele phone: (47) 3326-1230 or email: eventos@acib.net
Sponsorship: Teclógica, a company specialized in IT and Business management, offering tailored solutions for various segments. It has expertise in Outsourcing, Infrastructure, Mobility, and Corporate Communication projects.
