Launching sales campaigns and promoting products to customers are crucial actions for a company’s success, but they almost always involve only the commercial and marketing departments.
And what about the other departments and employees? What contribution can they make if they are connected with the news and engaged with each of these projects?
The feeling of connection and belonging motivates, creates a sense of responsibility for the results, and values teamwork, which makes the work environment pleasant and the organizational climate much more productive.
These are some of the benefits of keeping your employees engaged in campaigns and product promotion, but they are not the only ones. Continue reading and check out how to reap better results through smart planning of this process.
Choose the ideal format for product promotion
Indeed, companies have several internal communication channels and ways to interact and keep their employees engaged. Therefore, to choose the most appropriate one, you need to carefully weigh its potential as a communication medium.
In this sense, some elements are essential for product promotion, such as:
Reach
The communication channel must reach all hierarchical levels, branches, franchisees, and company representatives involved. Only in this way will everyone have the same access to content and guidelines regarding the products to be promoted.
A franchise network needs to have its product campaigns promoted broadly and uniformly, especially if they involve benefits for increasing sales or offer special performance awards.
In cases like this, the most appropriate option is to choose communications such as corporate TV, because in addition to the format being easy to absorb, the reach is large, and all franchises receive the information simultaneously.
Relevance of the information
The company decides the relevance of information when choosing the internal communication channels through which it will make its promotion.
The more important the content, the greater the number of channels to be used, standing out among other communications, as well as the frequency of its insertions. And all of this is perceived by the employees.
Thus, to promote a product or create a promotional campaign, you also need to know how to choose the most relevant and impactful channel for employees.
Agility in distribution
The more agile the sending of information, the more engaged and aligned employees will be with the objectives outlined for a campaign. And this agility is even more crucial when the business involves several branches, franchises, or departments, as everyone must be in sync to give strength to the project.
Always keep employees updated
We know that companies offer discounts or product concessions so that their employees know what they are manufacturing or selling — and this is very effective. Therefore, it is essential to use all available means to keep employees updated.
In addition, it is necessary to keep them aware of campaign performance, showing the evolution of team results and how much more needs to be produced to achieve the stipulated goals.
After all, when presented in a motivating way, this update is capable of making employees stay focused on improving their performance to achieve those results.
Inspire with good examples
If someone is achieving expressive results or innovating in some process related to the highlighted product, sharing best practices is an excellent way to retain knowledge within the company and value differentiated efforts.
The dissemination of these best practices in itself is a way to encourage other employees to bring new ideas, whether to enhance product campaigns or to improve internal processes.
The motivational impact generated by recognizing employees’ innovative attitudes goes far beyond sales success and also reflects on the organizational climate, employee satisfaction, and their professional development processes.
Offer technical knowledge about products
Intermediate and customer service employees must also know what they are helping to commercialize, as they are part of the process and can make a difference in the end consumer’s experience.
The better informed employees are about company news and its products through official communication channels, the more involved they will be in the success of the results — and the less attention they will pay to rumors and unofficial news.
These are some of the foundations of internal marketing (endomarketing), which also uses internal communication to show transparency in relationships with its employees and invite them to express their opinions and actively participate in the company’s growth.
Involve employees with events
Another very effective way to keep employees engaged in product promotion is to involve them in related events and decision-making.
Creating internal polls to choose slogans for new products, name suggestions, and even updates to the brand identity is very effective.
By accepting good suggestions, the company will be recognizing employee contributions, which is very important from a motivational standpoint.
More elaborate events are also important. The so-called kick-offs kick off a new commercial cycle, renew the team’s energy, and get all departments or franchisees aligned and motivated to offer their best performance for the new project.
Since it is not always possible for all employees to be present at these events, and considering the need to regularly reinforce the positive message of campaigns and product promotion, the most relevant segments can be broadcasted on the Corporate TV schedule, for example.
In the case of franchises, the possibilities of Corporate TV are even broader, because in addition to keeping employees engaged in relation to campaigns, when installed in stores, their programming can be controlled by a central hub to assist salespeople at the time of sale.
Demonstration videos, campaign details, and all supporting sales information can be part of the schedule’s content.
Recognize and celebrate team engagement
Just as the company needs to know if it is using the best means and methods to involve the team in its campaigns and product promotion, employees also need to receive feedback and have their efforts recognized to make sure they are on the right track.
Therefore, offering awards, sharing best practices, and formally recognizing employee talents is very important so that the entire team remains motivated with the project.
Remember not to worry about engaging employees only for campaigns and product promotion, but also for them to embody the company’s image and act in favor of its growth in the market. After all, once motivated, they will be much happier and more productive in the work environment.
Did you like the post? Now, we want to know: as a manager, have you ever managed to analyze the results brought by engaged employees, extract the root of their motivation, and successfully replicate it to the rest of the team? Leave us your comment and share your experience!
