Focusing on the differentials it offers to the market, Teclógica was motivated to study its products and services to compose a new brand positioning that would translate its portfolio.
Building a history of innovation for over 20 years, the company offers intelligent solutions in software and infrastructure outsourcing, corporate communication and mobility, totaling over 2,500 consolidated projects.
Part of its DNA includes: commitment, results-oriented delivery, relationship, and excellence. Understanding how important the development of qualified products or services is and the deep involvement in its clients’ business environments, the company realized the need for a restructuring in communication and positioning so that the market can perceive, from the first contact with the brand, the gains of having Teclógica as a strategic partner.
“Teclógica is much more than information technology. We are the sum of the commitment of everyone who works here, translated into trust, relationship, and dedication to our clients. Indifference is not an option! We deeply involve ourselves with the business environments we serve and the people within them.”
Gilmar Tamanini, CEO of Teclógica
In studying and positioning the brand, several tools were essential to compose the scenario. The illustration of the archetypes driving our actions, the mapping of predominant characteristics in the daily routine of employees, the factors complementing the organization’s key to success, and the identification of components that keep the gears turning—such as know-how in Information Technology—were fundamental for Teclógica’s new market presentation.
In a competitive environment like the one the company operates in, constant movement is a necessity. For this reason, conducting an in-depth analysis of the work built over decades and mapping the trajectory that will be charted through the brand positioning is essential to guarantee a promising future.
By offering different products and services, Teclógica also proposes to study and understand distinct niches, with aspects that meet the real needs of the market. By establishing this, the company stands out for its knowledge of these areas and the credibility of its brand acquired over time.
Part of the result can already be seen in the website redesign. Developed with a more modern and interactive perspective, it was designed to improve user experience, featuring a new layout and content that transparently reflect the company’s culture and its evolution over the years, with commitment revealed as its essence.
The website version featuring elements of the new brand positioning is available at: www.teclogica.com.br.
