The downtown theater, the museum celebrating beer culture, the world’s only cat cemetery. Even the famous artisanal ice cream has become part of a must-see route for anyone wanting to discover Blumenau.
But for the city’s 167th founding anniversary, how about going beyond the obvious and exploring unusual spots? This is the proposal by Teclógica, headquartered in the municipality, in an endomarketing campaign during Blumenau’s anniversary week. Find out how it happened in the video:
According to Gilmar Tamanini, CEO of Teclógica: “This personalized route has the face of Blumenau and our team. It highlights the preferences of our professionals, and sharing it allows employees who came from other regions to better enjoy day-to-day life in the municipality.”
And you, curious to know the route we created?
