If you work in Human Resources (HR), you have certainly noticed the high speed at which the area undergoes changes — thanks to technological advancements. We are talking mainly about the last five years, with the boom in the use of software and technological solutions. This all resulted in a new era in people management, known as digital HR.
According to a study, 56% of companies are redesigning their HR programs to leverage digital and mobile tools. 33% of the surveyed HR teams are using some artificial intelligence (AI) technology to provide HR solutions, while 41% are actively creating apps to offer HR services.
Understand in the text how to bring this transformation to your company!
Transformation from digital HR
Despite the transformation it has been causing in processes, digital HR has also come with countless advantages. Among them, we can mention recruitment, real-time analysis, integration with other departments, and simplified data collection.
And the benefits don’t stop there! A study conducted by BCG pointed out that the economic result of companies with efficient HR is twice as good. This same report showed that the profitability of organizations with an active HR sector is 37% higher.
One thing is a fact: there is no escaping digital HR. After all, when even your employees resort to new technologies, why should your company stay in the past? Think about it!
Change in the relationship between leaders and employees
Numbers and processes are not the only ones impacted by digital HR. The resource also changes the way leaders and employees relate at various points. Understand:
Leadership transformation
Technologies directly affect the behavior of leaders toward their team members. It is a great ally in making communication between them easier, more assertive, and fluid.
The use of a digital bulletin board, for example, allows leaders to pass messages to different locations more easily.
Engagement
Engagement is the first reflection given by the employee when there is a well-planned and executed HR strategy. Upon noticing the improvement in their work-related quality of life, the tendency is for them to respond positively to the company, boosting their performance and participation.
A good example of this is corporate social networks, which allow the sharing of events among employees.
Productivity
The use of technologies connects the team and integrates information that directly contributes to increased productivity.
In addition, through the tools available with digital HR, team members will be able to outline a behavioral profile of professionals and pursue better results.
Performance analysis and feedback
The information captured through performance analyses and feedbacks can contribute to the improvement base of digital HR. Thus, it is essential to bring leaders closer to the Human Resources team in order to carry out actions that impact the work routine.
We can mention as an example the control of feedback through technologies. When there is digital support, the process becomes even better, as it provides more transparency.
To finish, digital HR goes far beyond the adoption of new systems and processes. With the data and metrics made available, it is possible to create actions that generate good results regarding transforming relationships with the employee. Of course, at certain times, it will be necessary to have patience. However, when weighed, the benefits make any and all effort worthwhile.
Did you like this article? Then, learn how to promote the culture of innovation within the company. See you later!
